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Chrysler Auto Show Feed
- DUB Magazine "Dubs" the Chrysler 300 and Dodge Charger at Atlanta Auto Show
- Automotive industry lifestyle leaders at DUB Magazine partner with Chrysler LLC to bring two limited-edition vehicles to the market
- Special-edition Chrysler 300 Touring and Dodge Charger SXT models provide new level of exclusivity with more than 12 additional features including 13-speaker KICKER® surround-sound system with 10-inch subwoofer and 20-inch aluminum wheels
- MSRP for both models includes more than $5,600 worth of upgrades for $3,850
Atlanta, Apr 18, 2008 - The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.
"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer - Vice President and Chief Marketing Officer, Chrysler LLC. "Loaded with unique interior and exterior features or 'bling,' the 'DUB Edition' Chrysler 300 Touring and Dodge Charger SXT models make a bold statement."
Chrome accents complement the intrepid exterior styling of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror caps–a first on a Dodge vehicle–and a MOPAR® chrome honeycomb grille. The "DUB Edition" Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special "DUB Edition" badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger - and driver-side front doors. In addition, each 2008 "DUB Edition" Dodge Charger SXT also features a body-color spoiler and fog lamps.
Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 "DUB Edition" models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist.
Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires.
"DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The "DUB Edition" Dodge Charger SXT is also available in Dark Titanium.
"Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand," said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty."
Inside, the Dark Slate Gray interior of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The "DUB Edition" Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob.
A MyGIG™ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The "DUB Edition" Dodge Charger SXT also features a 200-watt KICKER subwoofer and the "DUB Edition" Chrysler 300 Touring features a 100-watt KICKER subwoofer.
The limited production run of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 "DUB Edition" Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 "DUB Edition" Dodge Charger SXT is $30,235, which includes destination.
About DUB Magazine
DUB Publishing, DUB Industries, and TIS Industries represent the stable of companies which have become the leading brands within the automotive lifestyle culture. DUB Publishing, which produces the monthly DUB Magazine, reaches more than 9.5 Million sought-after trend-setters every year, and chronicles celebrities and their vehicles. DUB Publishing also maintains the company's successful licensing ventures including toys, video games, wheels and accessories. The DUB Custom Auto Show and Concert Tour is the largest event tour of its kind and connects with more than 300,000 opinion-leading young adults every year. Finally, DUB's marketing arm helps big corporate brands all over the nation connect with one of the most influential consumer groups through celebrity and media integration services, nationwide street teams, marketing, promotions, vehicle customization and more. The DUB Family of companies are about individualism, celebrity, unique styling, and spotting trends before they happen.
About the Chrysler brand
The Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in design, agile performance and innovative technology built around a customer's needs at a great value.
The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Go™ seating system. Chrysler has a 3.3 market share in the U.S., and is the seventh largest brand in the U.S. automotive market.
Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of an SUV, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40% more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring Convertible and Sebring sedan are available and deliver 29 and 30 mpg respectively.
About the Dodge brand
With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.
The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- is now available, and will be available outside North America in both left - and right-hand drive in mid-2008. Arriving later this spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI® V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup–the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Recently, the all-new 2008 Dodge Grand Caravan arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, which launched in those markets in 2006.
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